If you read Copyblogger for any length of time, you’ll notice a theme that comes up again and again — the balance of creative “arty stuff” with pragmatic productivity.
Creativity makes our content worth reading. Strategic implementation gets us where we want to go. Each depends on the other.
On Monday, Stefanie Flaxman talked about cultivating a Pomeranian state of mind to expand your creativity. (Read the post to find out why you actually do want to do this.)
And on Tuesday, she outlined a plan to use that Pomeranian creativity to actually make something that other people want to read, watch, or listen to.
Finally, on Wednesday, our editorial team sent me their favorite writing books — a healthy mix of the arty, the crafty, and the strategic.
Over on the Copyblogger FM podcast, I shared two resources that have seriously impressed me — one on the science of learning (this is great if you’re improving your skills, but it will also be incredibly useful for course creators) and one on creative focus (hello shiny).
Want to make great leaps in your writing this summer? Get your Inner Pomeranian going, pick up some of the books on the reading list, sharpen that focus just a bit, and decide on a project to implement with Stefanie’s plan. By September, you’ll be amazed at how far you’ve come.
That’s it for this week — have a great weekend, and we’ll see you Monday. 
Chief Content Officer, Rainmaker Digital
Catch up on this week’s content
This Common Belief Could Be Blocking Your Creative Potential
by Stefanie Flaxman
A Simple Plan for Managing and Completing a Content Project
by Stefanie Flaxman
Your Summer Reading List from the Copyblogger Editorial Team
by Sonia Simone
Two Powerful Resources for Life-Changing Growth
by Sonia Simone
How Merriam-Webster Lexicographer and Author Kory Stamper Writes: Part One
by Kelton Reid
8 Ways Startups Can Make Money with an Online Audience
by Brian Clark
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