Thursday, July 19, 2018

Create Content Success with a Cohesive Content Experience

One of my favorite things about content marketing is the ability to create an experience. Instead of buying a single ad, you can use different kinds of content to do different work strategically. This week on Copyblogger, we shared ways content can create an experience for your audience and help you strategically move people in
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from Copyblogger
https://www.copyblogger.com/copyblogger-weekly-93/

Wednesday, July 18, 2018

The Content Path: Moving from Attention to Action

We work so hard to get attention. We craft our headlines to make them irresistible. We strive to display enticing images that make a great first impression. If we’re Copyblogger readers, we think about finding that perfect balance of meaning and fascination that will pull our audience right into our content. But what do we
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from Copyblogger
https://www.copyblogger.com/content-paths/

Tuesday, July 17, 2018

How to Hook Your Ideal Prospect with Content that Connects

When it comes down to it, “content” is simply information. And in an age of information (and opinion) overload, your content can contain incredibly valuable information and still be easily ignored. This is the opposite of the “clickbait” problem. In that case, you have a compelling headline that leads to worthless information. The ideal scenario
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from Copyblogger
https://www.copyblogger.com/hook-ideal-prospect/

Monday, July 16, 2018

Get More Subscribers by Provoking People to Ask This Question

Immediately after getting an idea for a content project, many content creators become preoccupied by the existing competition: “It will be extremely difficult to stand out.” If that sounds familiar, I’m hoping you’ll change your mind by the time you finish reading this post. To start, think of the last time you heard a song
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https://www.copyblogger.com/curiosity/

Thursday, July 12, 2018

Avoid ‘All-or-Nothing’ Advice to Get Smarter about Your Business and Marketing

Most sites that teach digital business and marketing have absolutist prescriptions. “You must do this.” “You must never do that.” But the web is a complicated place. And rigid, black-and-white advice will only take you so far. This week, we talked about three ways to navigate the subtleties of conducting business online. On Monday, Stefanie
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The post Avoid ‘All-or-Nothing’ Advice to Get Smarter about Your Business and Marketing appeared first on Copyblogger.


from Copyblogger
https://www.copyblogger.com/copyblogger-weekly-92/

Wednesday, July 11, 2018

5 Bad Habits that Will Tank Your Social Media Marketing

When I think about social media, I start to sound a lot like somebody’s cranky grandma. Back when I was starting out in marketing, we didn’t have all this Twitter or LinkedIn or Facebook. If you wanted to run an ad, you bought a classified. In the newspaper! Which people had to pay for! Did
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from Copyblogger
https://www.copyblogger.com/social-media-balance/

Tuesday, July 10, 2018

Writing Facebook Ads in a Sensitive Topic? Try These 4 ‘Tricks’ that Work … and Get Approved

If you’ve spent any time in marketing discussion groups, you’ve probably heard how difficult it can be to get Facebook to approve your ads … depending on which industry you’re in. You may have thought: “Zuckerberg sure seems like a tyrant who hates marketers.” But when you look at ads from Facebook’s point of view,
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The post Writing Facebook Ads in a Sensitive Topic? Try These 4 ‘Tricks’ that Work … and Get Approved appeared first on Copyblogger.


from Copyblogger
https://www.copyblogger.com/sensitive-facebook-ads/